In a graduate energy policy class, our founder first learned he could sign up for green energy through his utility. Sharing on social media, he helped many friends find and understand their own programs. Seeing how confusing and obscure many programs were, he wanted to create a way to make green pricing easily accessible and understood by all. This was the start of the Green Neighbor Challenge.
Through interviewing dozens of experts in energy, activism, and related fields for his masters research paper, the idea quickly started to grow in both ambition and scope. Soon, friends and acquaintances were joining the project and in January 2020, we became a fiscally sponsored non-profit project of the Power Shift Network (501c3).
We assembled an advisory board and grew our network of partners. Our team has consisted of 40+ volunteers. Over the past four years, we have spent over 13,000 hours researching green pricing to create the first comprehensive database of Green Pricing Programs in the US. 73% of homes have access to a “green pricing” program, 14% are aware, and only 2% have successfully signed up. Utilities haven’t made signing up obvious or easy. That’s where we come in!